Services
Writing
I distill pages of interview transcripts and research into clear, compelling narratives that resonate with your audience. My copy is delivered on time and ready to publish, so you can focus on strategy, not rewrites.
Strategy
Struggling to craft stories that reflect your brand mission or institutional excellence? I’ll align your content to your goals with a custom workshop, bringing clarity to your strategy and ensuring each piece resonates.
Training
I teach scientists, doctors, and other professionals to clearly define and articulate their stories. With a friendly and approachable style, I empower your team to share their insights with confidence.
writing
I’ll tell your story.
The first step to writing well-crafted journalistic stories? Nailing the interviews. I come to interviews prepared to lead an engaging conversation that puts my subjects at ease. In my 15 years as a freelance writer, I’ve interviewed countless people — including scientists embarking on innovative research, health system executives designing the hospital of the future and patients and loved ones recovering from health crises. With compassion and curiosity, I ask the right questions until I find the story.
I use these interviews and other research to weave a compelling narrative, crafting a memorable story that resonates with readers. Every piece of content, even a simple press release, is better with journalistic storytelling. Expand the menus to explore some of the ways we can tell stories together.
Content
- News articles
- Feature stories
- Press releases
- Blog posts
- Ghostwriting
- Thought leadership
- Conference/meeting coverage
- Profiles and interviews
Copywriting
- Annual reports
- Brochures
- Case studies
- Ebooks
- Press releases
- Web and landing pages
- White papers
Rush Assignments
Need the work done fast? With a background in daily newspapers, I’m adept at writing on a quick turnaround.
STrategy
We’ll find your story, together.
Do you want to tell engaging stories that resonate with your audience and build brand trust? I’ll draw on my experience as a storyteller for dozens of companies, universities and associations to revitalize your content while ensuring it aligns with your goals.
Here’s how I can help:
- Story Workshop: You want to tell a specific story about your institution in a way that galvanizes your audience, but you don’t know the most effective way to frame that story. I’ll be your ideation partner, bringing my journalist’s sensibilities to help you flesh out the idea, frame the story, plan the reporting and start thinking about design.
- Content Workshop: You’re staring at a blank content calendar and need a brainstorming buddy to help fill it with fresh story ideas. Or you’re sitting on a treasure trove of content that needs to be repurposed and updated. We’ll start with a content audit, then strategize next steps for building out your calendar, leaving you with a plan that’s ready for action.
Story Workshop
- ➡️ Idea generation
- ➡️ Clarity in framing
- ➡️ Reporting template
- ➡️ Story presentation ideas
Content Workshop
- ➡️ Content strategy
- ➡️ Content plan
- ➡️ Story selection
- ➡️ Content repurposing
Not quite what you’re looking for? Let’s chat about a customized workshop that meets your needs.
TRAINING
I’ll teach you the elements of journalistic storytelling.
Your institution produces amazing work, and each achievement is a new story to share with the world. Drawing on my background as former college journalism instructor, I teach professionals how to clearly and concisely tell their own stories. I offer friendly, one-on-one or group coaching and can teach virtually or in person.
Storytelling Tip
The more complicated the material, the simpler the sentence structure should be.
Ready to work together?