AWARD-WINNING COVER STORY

MEDICAL SCHOOL magazine

This project began as a content strategy engagement to help Penn Medicine to tell the story of its leadership in maternal health. I interviewed more than a dozen healthcare providers and patients, compiling hundreds of pages of research that enabled the health system to produce a variety of maternal health content, including news releases, patient stories and thought leadership.

The centerpiece of this content was a 5,000-word magazine cover story, which went on to win the American Society of Journalists and Authors 2024 Award for Best B2C Blog or Article. From the judges: “This deeply researched and well-written article not only showcases Penn Medicine’s health innovations but provides a look into the needs of Black women and how effective strategies can be employed to address racial disparities in maternal health on a national level.”