writing

I’ll tell your story.

The first step to writing well-crafted journalistic stories? Nailing the interviews. I come to interviews prepared to lead an engaging conversation that puts my subjects at ease. In my 15 years as a freelance writer, I’ve interviewed countless people — including scientists embarking on innovative research, health system executives designing the hospital of the future and patients and loved ones recovering from health crises. With compassion and curiosity, I ask the right questions until I find the story.

I use these interviews and other research to weave a compelling narrative, crafting a memorable story that resonates with readers. Every piece of content, even a simple press release, is better with journalistic storytelling. Expand the menus to explore some of the ways we can tell stories together.

STrategy

We’ll find your story, together.

Do you want to tell engaging stories that resonate with your audience and build brand trust? I’ll draw on my experience as a storyteller for dozens of companies, universities and associations to revitalize your content while ensuring it aligns with your goals.

Here’s how I can help:

• Story Workshop: You want to tell a specific story about your institution in a way that galvanizes your audience, but you don’t know the most effective way to frame that story. I’ll be your ideation partner, bringing my journalist’s sensibilities to help you flesh out the idea, frame the story, plan the reporting and start thinking about design. 
• Content Workshop: You’re staring at a blank content calendar and need a brainstorming buddy to help fill it with fresh story ideas. Or you’re sitting on a treasure trove of content that needs to be repurposed and updated. We’ll start with a content audit, then strategize next steps for building out your calendar, leaving you with a plan that’s ready for action.

TRAINING

I’ll teach you the elements of journalistic storytelling.

Your institution produces amazing work, and each achievement is a new story to share with the world. Drawing on my background as former college journalism instructor, I teach professionals how to clearly and concisely tell their own stories. I offer friendly, one-on-one or group coaching and can teach virtually or in person.