Below are four key writing tips I try to keep in mind with every piece I publish:
- Watch word choice — Make sure every word you use is just right. This Mark Twain quote sums up this idea perfectly: “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
- Write with authority — You’ve done the research and interviewing, so be confident in the piece you’ve produced. Choose simple, declarative sentences.
- Don’t be passive — Keep each sentence in your piece, but especially the lead, active. Try to avoid passive voice whenever possible.
- Remember rhythm — Devices like the one-sentence paragraph can give your writing impact. But don’t overuse them.
And, as a bonus, a few of my favorite writing guides:
- The Elements of Style by Strunk & White
- How to Not Write Bad by Ben Yagoda
- Eats, Shoots & Leaves by Lynne Truss
- On Writing Well by William Zinsser